Probably never in history has so much money been spent on the advertising and the purchasing of any merchandise, with so little knowledge of the product itself on the part of either the seller or the buyer, as has been spent on “VITAMINS”. Billions are being spent annually and most of the purchasers, jobbers, wholesalers, retailers or direct to the consumer salesmen do not know the difference between a SYNTHETIC, a CRYSTALLINE or a truly NATURAL vitamin. They know little of how they are made, their characteristics, their attributes, their sources, their advantages or disadvantages, and how to tell one from the other by reading the label. We want our Vit-Ra-Tox retailers and consumers to know exactly what they are selling and buying.

A  NATURAL vitamin - Means, as far as we are concerned, vitamins as found in natural foods, untampered with (not segregated, separated or isolated) in any way that might change their molecules, their biological or biochemical combinations, or their action. This usually means that only fiber and moisture are removed. Natural Food Vitamins are never highly concentrated. Nature is interested in BALANCE NOT POTENCY. This means that to get higher than normal potency NATURAL VITAMINS MUST BE CONSUMED IN GREATER QUANTITY. Synthetic and Crystalline vitamins lend themselves to high potency concentrations in a few small pills. Naturals must be used in greater quantity as you would with food.

CRYSTALLINE - Means it had a natural food as its original source but probably was treated with various high powered chemicals, solvents, heat, and distillations to reduce it down to one specific, pure, crystalline vitamin or amino-acid. It is no longer natural. It no longer has its synergists (enzymes, coenzymes, minerals, mineral activators, and co-vitamin helpers). It has been reduced to a pure, simple, crystalline powder. 

SYNTHETIC - Means that in the laboratory the scientist attempted to reconstruct the exact structure of the CRYSTALLINE molecule by “putting together” or chemically combining molecules from other known sources. Chemically, therefore, there is no difference between the Synthetic and the Crystalline. As a vitamin there is no difference between the two. The crystalline may have a slight advantage in that it is difficult to reduce any natural product to an absolutely pure state and some “impurities” might be naturally occurring thus giving a little added value to the Crystalline over the Synthetic. On the label for either Synthetic or Crystalline only the chemical name of the single vitamin is usually given. Legally it is not necessary to give the source from which the synthetic chemical is derived.

Natural Vitamins build nutritionally – synthetics medically. Natural vitamins build slowly but exceedingly well as NATURE always does. Synthetics can give a quick spasmodic spurt that may not be lasting. Naturals are NONTOXIC in any consumable quantity. Some synthetics may be very toxic because they are not a genuine food.  Finally, Naturals are much more expensive because they are perishable and every precaution must be taken to preserve their life and integrity. Synthetics are mostly “dead”, inert, cheaper and present much less expensive handling problems. As with any inert material greater mass production creates cheaper bargain prices. All labels of truly NATURAL food concentrates should indicate the exact food source from which a vitamin is obtained.